There are many different avenues which a business can use to market and sell their products these days, particularly over the last few years when the online market place has become so prevalent. Whilst there are a great deal of advantages to selling products online, from the comfort of your own home using a website and many traditional companies have found great success in growing their customer base using these techniques, there is still a lot to be said for selling your products through trade fairs, craft fairs and similar.
Although the latest photographic techniques and computer technology can create fabulous images, 3D, turning with zoom in functions so you almost feel like the product is right there in front of you to touch and to hold . . . it isn’t. If you can encourage a potential customer to hold one of your products, see how well made it is and understand how it can help them then you can build their desire and they are more likely to buy it.
The best place to sell products for many types of business is definitely some sort of trade fair, craft fair, trade show, conference or school fete. Okay, so you might not have the potential for millions of shoppers which surf the internet each day but then again it is easy for a small fish to get lost in such a big sea. A few well chosen fairs, exhibitions and shows with a good, focused audience can work wonders on your financial situation.
This type of practice can run hand in hand very well with otherwise internet based companies, artists, crafters, designers and creative types – as well as many other types of business. A smaller craft fair is a good location to test the water for your products and help you to actually gauge the reaction of customers and potential customers. There are one or two things which you can do to really help your products fly off the shelves at any type of craft fair, trade show and exhibition or similar.
• Put as much effort into your display as you do in making or marketing the products. An attractive display will really show your products off in a good light and create a professional image for your company. There are some great products at thedisplayoutlet.com which can help you to produce a really effective, eye catching display.
• Make sure that you make your preparations in good time before the craft fair or trade show. Careful planning ensures that everything runs smoothly and you have a productive and relatively stress free experience. You need to make sure that you have all of your stock, marketing materials, display booth or table (with additions), packaging, petty cash and everything else ready in good time before the show date.
• Remember to smile at your customers – a friendly, happy and approachable face will encourage people to spend a little time browsing at your booth. If you ignore people or look unfriendly then they will simply pass you by. On the other hand make sure that you don’t try to obviously lure people into your stall or booth – people don’t like to feel that they are being trapped.
Of course, the type of craft fair, trade show or exhibition which will work best for you depends largely upon the products or services you sell, but whatever your business you really do need to check out http://thedisplayoutlet.com and the great products they have.